What you need to know about Kylie Jenner’s baby line

NEW YORK, NEW YORK – JUNE 15: Travis Scott, Kylie Jenner and Stormi Webster attend Parsons’ 72nd Annual Benefit at Pier 17 on June 15, 2021 in New York City. (Photo by Craig Barritt / Getty Images for The New School)

Kylie Jenner has been a busy woman. After relaunching her Kylie Cosmetics brand earlier this year with new clean, vegan formulas, the entrepreneur went on to announce the launch of her own line of swimwear, Kylie Swim, earlier this month. Today, she finally unveiled her first Kylie Baby products, a line of skin and body products specially designed for children. Oh, and as if that wasn’t enough, she’s also pregnant with her second child.

“I’m so excited to introduce you guys @kyliebaby,” Jenner wrote in an Instagram post. “It was a dream of mine to develop clean, safe, effective and conscious baby care when I became a mom. I know we all want the best for our kids, so making this line completely vegan and hypoallergenic was very personal to me! I am so proud of these products and couldn’t wait to share this with you and your family! “

The line was inspired by Jenner’s own experience as a mom to her 3-year-old daughter, Stormi Webster. The star also disclosed in her post that the first drop of Kylie Baby products will be available in stores next week, September 28.

While it was revealed several months ago that Jenner had registered trademarks for children’s and infant clothing, accessories, and lifestyle products, it appears the former reality star is starting with baby care products for skin, body and hair – which makes sense, given its huge commercial success in the beauty industry.

In videos shared on Kylie Baby’s Instagram page, Jenner can be seen talking about the first release of products, which includes a Kylie Baby bubble bath, mild shampoo and conditioner, as well as a quick-absorbing moisturizing lotion for the baby. body.

“I wanted to create something that I could use on my own kids,” Jenner explained in the video. “These are all tested and approved by Stormi, these are the only products we have been using for maybe two years now.”

Moms, mark your calendars! Kylie Baby will officially launch on the brand’s website on September 28.

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