Valued at $15.6 billion by 2026, baby products are expected to see robust growth globally

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Editing: 16; Published: February 2022
Executive Pool: 31154
Companies: 305 – Players covered include Abbott Laboratories; Beiersdorf AG; Dabur International Ltd. ; Danone SA; Johnson & Johnson Services, Inc.; Kimberly-Clark Corporation; Nestlé SA; Procter & Gamble Company; Unilever plc; Weleda AG and others.
Blanket: All major geographies and key segments
segments: product (baby cosmetics and toiletries, baby food, baby safety and convenience); Distribution channel (hypermarkets/supermarkets, convenience stores, online platform, other distribution channels)
Geographies: World; United States; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; South Korea; Rest of Asia Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UNITED ARAB EMIRATES; Rest of Middle East; Africa.

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Global baby products market to reach $15.6 billion by 2026
Amid COVID-19 crisis, Global Baby Products Market Estimated at US$12.6 billion in 2022, is expected to reach a revised size of US$15.6 billion by 2026, growing at a CAGR of 5.1% over the analysis period. Baby Cosmetic & Toiletries, one of the segments analyzed in the report, is expected to register a CAGR of 5.6% and reach US$8.5 billion at the end of the analysis period. Growing awareness of hygiene and hygienic products leads to increased demand for baby cosmetics and toiletries. Baby toiletries represent more than 12% of all baby care products and are currently experiencing faster growth, due to the increasing attention paid to baby hygiene and the growing problems associated with practices unhygienic. The baby cosmetics and toiletries market comprises a wide range of products including baby skin care products, bath products, baby hair care products and other cosmetics and toiletries. toilet.

Although the infant formula/baby food market has matured in several markets, there are still many opportunities. Birth rates are lower in developed markets, and infant formula and baby food categories are saturated. However, further growth is expected, driven by innovation and premiumization. Innovation would also be important in developing markets, but the main driver of growth in these regions would be increased demand. There is strong potential for growth in the organic food segment, especially in the Asia Pacific Region. Despite declining birth rates in almost every country across the world, rising popularity of non-GMO baby formulas and organic infant milks is expected to drive a healthy growth of the market in the coming years. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the baby food segment is readjusted at a revised CAGR of 4.8% for the next 7-year period.

The US market is estimated at $1.8 billion in 2022, when China is expected to reach $4.8 billion by 2026
The baby products market in the United States is estimated at US$1.8 billion in the year 2022. Chinathe second largest economy in the world, is expected to reach a projected market size of US$4.8 billion by 2026 with a CAGR of 6.2% over the analysis period. Other notable geographic markets include Japan and Canada, each predicting growth of 2.8% and 4% respectively over the analysis period. In Europe, Germany is expected to grow at a CAGR of approximately 3.2%. Major trends prevalent in the global market include growing demand in organic baby food segment and emergence of numerous online stores as prominent distribution channels. The demand for infant formula is driven by changes in global health and well-being. Growing concerns about possible exposure to toxins and chemicals when consuming non-organic prepared baby foods are a major factor attributed to the rise of organic baby foods. This infant formula trend is more pronounced in countries like Canada, Western Europeand the United States

Safety and convenience segment for baby to reach $2.7 billion by 2026
The Baby Safety and Convenience segment includes products, including smart baby monitor, baby cloth guard, electronic stroller, high chairs, smart car seat insert, car booster seat, the collapsible travel potty for babies, among others. Continuous innovation remains crucial for the growth of this market. United States, Canada, Japan, China and Europe will drive the CAGR of 4% estimated for this segment. These regional markets representing a combined market size of US$1.3 billion will reach a projected size of US$1.7 billion at the end of the analysis period. China will remain among the most dynamic in this group of regional markets. Led by countries such as Australia, Indiaand South Koreathe market of Asia Pacific should reach US$705.4 million by 2026, while Latin America will grow at a CAGR of 4.4% over the analysis period.

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