U.S. Baby Food Market
United States Baby Food Market by Product Type and Distribution Channel: Analysis of Industry Opportunities and Forecast, 2019-2026% from 2019 to 2026. Cereals segment was the largest contributor of the market and accounted for around 40% of the total market share in 2018.
The increase in private label baby food, the increase in demand for packaged baby food, urbanization associated with a significant increase in the female labor force, and the increase in demand for baby food directly consumer products are the primary drivers of the US baby food market. After the Great Recession, consumer spending on household products declined. This behavior has also impacted the pattern of buying baby food in the United States. The demand for private label baby products has therefore been booming as they offer baby food products in a lower range compared to national brands.
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In addition, the concept of baby food products intended directly for consumers has gained ground. Packaged baby food meal kit delivery services have achieved popularity due to the quality of their food and home delivery service. In addition, attractive, environmentally friendly and sustainable product packaging has enabled brands to create a positive impact on their target customers. Consumers have gradually become aware of their contribution to the environment and therefore adopt products with sustainable packaging. For example, the Once Upon a Farm brand uses materials for pouches that require fewer raw materials and less energy to produce compared to a conventional glass jar, allowing them to reduce the size of our carbon footprint. Thus, producers can relate to target consumers and thus influence their purchasing decisions. These factors have fueled the growth of the US baby food market.
However, the increasing incidence of fertility disorders among the female population and the low success rate of artificial fertility treatments have caused the total number of pregnancies to drop in the United States. The fertility rate in the United States is at its lowest level in 32 years. This is expected to hamper the growth of the US baby food market during the forecast period.
The analysis of the US baby food market is based on the type of product and the distribution channel. Based on product type, the market is categorized into prepared baby food, dried baby food, cereal, and other baby food. Based on the distribution channel, the market is divided into hypermarket and supermarket, independent grocery store, specialty store, direct-to-consumer sale and online store.
Key Findings of the US Baby Food Market:
• On the basis of type, the cereals segment accounts for the largest share of the baby food market in 2019, but the other baby food segment is expected to grow at the fastest CAGR of 6.2% during the year. forecast period of the US baby food market.
• Based on the distribution channel, the hypermarkets and supermarkets segment accounts for the largest baby food market share in the United States in 2019, while the direct to consumer segment is expected to grow at the fastest CAGR of 10.8% over the forecast period.
The major players in the US baby food industry are Abbott Laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC. , Nestlé SA, and Plum, PBC.
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