baby food market
US Baby Food Market by Product Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2019-2026 “The US baby food market size was valued at $12.9 billion in 2018 and is expected to reach USD 17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026. Cereals segment was the largest market contributor and accounted for around 40% of the total market share in 2018.
The rise of private label baby foods, increased demand for packaged baby foods, urbanization associated with a significant increase in the population of working women, and increased demand for baby foods direct-to-consumer are key drivers of the US baby food market. After the Great Recession, consumer spending on household products declined. This behavior has also impacted the pattern of purchasing baby food products in the United States. The demand for private label baby products has therefore seen an increase since they offer baby food products at a lower range than national brands.
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In addition, the concept of direct-to-consumer baby foods has gained traction. Packaged baby food kit meal delivery services have grown in popularity due to the quality of their food and home delivery service. Moreover, attractive, eco-friendly and sustainable product packaging has enabled brands to create a positive impact on their target customers. Consumers have gradually become aware of their contribution to the environment and are therefore adopting products with sustainable packaging. For example, the Once Upon a Farm brand uses materials for the pouches that require fewer raw materials and less energy to produce compared to a typical glass jar, allowing them to reduce the size of our carbon footprint. Thus, producers can identify with target consumers and thus influence their purchasing decisions. These factors have fueled the growth of the US baby food market.
However, the increasing incidence of fertility disorders among the female population and the declining success rate of artificial fertility treatments have reduced the total number of pregnancies in the United States. The fertility rate in the United States has reached its lowest level in 32 years. This is expected to hamper the growth of the US baby food market over the forecast period.
The US baby food market analysis is based on product type and distribution channel. Based on product type, the market is categorized into prepared baby food, dried baby food, cereals and other baby food. Based on distribution channel, the market is divided into hypermarket and supermarket, independent grocery store, specialty store, direct-to-consumer and online store.
Major players in the US baby food industry are Abbott Laboratories, Beech Nut, Danone, Diana Group, The Hain Celestial Group, Inc., The Kraft Heinz Company, Little Spoon Inc., Mead Johnson & Company, LLC. , Nestlé SA, and Prune, PBC.
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