Baby food market
US Baby Food Market by Product Type and Distribution Channel: Analysis of Industry Opportunities and Forecast, 2019-2026% from 2019 to 2026. Cereals segment was the largest contributor of the market and accounted for around 40% of the total market share in 2018.
The increase in private label baby food, the increase in demand for packaged baby food, urbanization associated with a significant increase in the female labor force and the increase in demand for baby food direct-to-consumer products are the main drivers of the US baby food market. After the Great Recession, consumer spending on household products declined. This behavior has also impacted the pattern of buying baby food in the United States. The demand for private label baby products has therefore been booming as they offer baby food products in a lower range compared to national brands.
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In addition, the concept of baby food products intended directly for consumers has gained ground. Packaged baby food meal kit delivery services have achieved popularity due to the quality of their food and home delivery service. In addition, attractive, environmentally friendly and sustainable product packaging has enabled brands to create a positive impact on their target customers. Consumers have gradually become aware of their contribution to the environment and therefore adopt products with sustainable packaging. For example, the Once Upon a Farm brand uses materials for pouches that require fewer raw materials and less energy to produce compared to a conventional glass jar, allowing them to reduce the size of our carbon footprint. Thus, producers can relate to target consumers and thus influence their purchasing decisions. These factors have fueled the growth of the US baby food market.
However, the increased incidence of fertility disorders among the female population and the low success rate of artificial fertility treatments have reduced the total number of pregnancies in the United States. The fertility rate in the United States is at its lowest level in 32 years. This is expected to hamper the growth of the US baby food market during the forecast period.
Main key players:
• Abbott Laboratories
• Beech nuts
• Diana Group
• The Céleste Hain Group Inc.
• The Kraft Heinz company
• Small spoon inc.
• Mead Johnson & Company LLC.
• Nestlé SA
• and Plum PBC.
The analysis of the US baby food market is based on the type of product and the distribution channel. Based on the type of product, the market is categorized into prepared baby food, dried baby food, cereal, and other baby food. Based on the distribution channel, the market is divided into hypermarket and supermarket, independent grocery store, specialty store, direct-to-consumer sale and online store.
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