Snapdeal sees 60% increase in research for baby products

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Snapdeal said many products such as diapers are purchased in bulk and the price of value is a big factor for customers.

Ecommerce company Snapdeal said it saw a 60% year-over-year increase in February in the search for essentials for newborns. Among the products, users searched and purchased items such as diapers, wipes, creams, coveralls and blankets. This, the company said, attributed to a likely baby boom due to the pandemic, which has been highlighted by online shopping trends. However, it could also be a lack of access during containment.

According to the company, most of the research on its platform came from Kochi, Pune, Bhopal, Amritsar, Dehradun, Patna and Delhi. Users searched for clothing for blankets, cotton scarves, coveralls, baby bottles and diapers on the platform.

He also said that many of these products were bought in bulk, like diapers, and the price of value was a big factor. Snapdeal added that because the needs and sizes of infants change rapidly, many products are only used for a short time. The average price, he said, for the items has been 15% lower over the past 12-18 months.

Snapdeal added that it has also seen an increase in ancillary demand for other products, such as gentle laundry washing, mosquito nets, electric sterilizers as well as maternity accessories, etc.

Popular gift items were also baby care kits which included hygiene products like massage oil, shower gel and shampoo.

“Baby essentials like diapers, children’s clothing, bottles and accessories are among the top selling categories on Snapdeal. This year, with many sellers and manufacturers going offline, there is a greater variety of baby clothes, shoes and accessories, with prices averaging 15% lower than last year, ”said a spokesperson for Snapdeal.

In October, Snapdeal said many of its new sellers came from smaller cities than before, indicating that e-commerce penetration was higher during the lockdown months.

Kunal Bahl launched Snapdeal with Rohit Bansal in February 2010. So far, he has partnered with several renowned investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital , Bessemer Venture Partners and Ratan Tata, among others.


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