Update: April 12, 2022 1:10 p.m. STI
New Delhi [India]April 12 (ANI/NewsSee): D2C baby products brand R for Rabbit is expanding into the Middle East, securing a distribution deal with global fashion and lifestyle brand conglomerate Apparel Group.
The company will target 10% revenue growth from this expansion.
The Middle East is one of the largest markets and is considered the most dynamic market, offering multiple opportunities for a brand to strengthen its global presence. The main factors driving the expansion in Middle East Asia (MEA) are increasing public investment, growing technology and population, and the growing need for industrial development.
The current revenue rate of the company is around INR 100 crore, and the company plans to double its revenue within 3-5 years. With this expansion, the company also seeks to increase its brand awareness among its overseas consumers and achieve more than 10% sales in one year.
The impact of COVID-19 has mainly affected industries and various markets. Even, R for Rabbit has observed disruptions in both their logistics and operation. But the brand picked up the pace and was able to resume its activity.
Delighted with this collaboration, Kunal Popat, founder of R for Rabbit said, “We are delighted with the collaboration of R for Rabbit and Apparel Group. Seeing multiple opportunities in the Middle East, we are eager to enter a new geographical area and expand our business. . Our expansion plan will benefit our business, and we expect to see more than 10% revenue within a year. We aim to accelerate the growth of our business in the coming years and seek to double our revenues within 3 to 5 years. We will be offering our diverse range of products in the Middle East region around 100 SKUs. Our company is well recognized among our Indian consumers and with this expansion into the Middle East, we expect to see our business grow exponentially. In addition, we will be at the forefront of creating innovative, quality and hygienic products for babies and children.”
Rahul Pawar, Chief Commercial Officer of R&B Kids, said, “The Apparel Group continues to identify innovative approaches to partnerships that enable R&B Kids to stay at the forefront of consumer trends across retail and e-commerce platforms. . value to our system and our shareholders. Together, working as a team, we will unlock the full potential of retail and digital transformations and put our customers on the best path to success in the new region of the Middle East.”
R for Rabbit is present across India offering a diverse range of baby products including baby gear, carriers, nursing and feeding range, activity and bath toys, care for baby, a baby grooming kit and many more. The company recently launched feather nappies – premium nappies for consumers looking for international quality and comfort for their little ones. Founded by entrepreneur couple Kunal Popat and Ms. Kinjal Popat, the company focuses on developing safe baby products that meet international safety guidelines at accessible prices. After the birth of their daughter Aarna, they observed a huge gap in the design and quality of baby products available on the market, and R for Rabbit was conceptualized to fill the space of a baby product brand” Designed in India” high quality. .
Prioritizing safety and durability, the brand believes in making the parenting experience fun, safe and simple while providing a comfortable lifestyle for the healthy development of babies and children. The company has developed innovative products tailored to Indian tastes and requirements, integrated with world-class safety standards and technology. The four fundamental aspects that embody the brand include certified safety standards, innovation, robust quality and excellent customer service.
R for Rabbit recently expanded its product portfolio and launched baby care products such as baby diapers, diaper pails and baby wipes. In addition, the company recently raised funding of INR 40 crore from private equity firm Xponentia Capital Partners. This will help strengthen the company’s brand approach, expand distribution and operations in the domestic market, improve the existing product portfolio and introduce new product categories. The brand also plans to expand into Nepal and Bhutan in the coming times.
R for rabbit is a team of young professionals dedicated to making the parenting experience wonderfully simpler and incredibly easier. The brand offers a diverse range of baby products that are developed with special attention and understanding of the needs of both parent and child.
R for Rabbit works with the goal of providing babies with the best products, safe technologies and a comfortable lifestyle for their healthy development. Since 2014, R for Rabbit has grown its business across all platforms, and in the coming years the company plans to invest in various new product categories. Recently, the company raised Series A funding from private equity firm Xponentia Capital Partners.
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