Meat and poultry baby food line launched in Walmart stores


AUSTIN, TEXAS – Serenity Kids’ shelf-stable, ethically-sourced, low-sugar, high-fat baby and toddler food products are now available at 890 Walmart stores nationwide and on the retailer’s website. . The launch at the giant retailer follows successful rollouts at Kroger and Target and increases its retail presence to a total of more than 7,800 stores nationwide.

The company admitted that its nutrient-dense products are twice the cost of current mainstream baby food brands, but it has increased sales by 150% year-over-year since its launch in 2018 and the company has manufactured over 20 million products. Meanwhile.

In addition to seven meat, poultry and seafood options launched at Walmart, the company also sells two types of its grain-free puffs on the retailer’s shelves. Serenity Kids sells a total of 18 varieties of its baby food, packaged in pouches, across three lines, which include: ethically sourced meats, organic salted vegetables and purees with bone broth. Meat products offer consumers 5 grams of protein, 5 grams of fat and less than 3 grams of natural sugar, while most traditional baby foods offer significantly fewer nutrients and more than three times the sugar. .

Products making their debut at Walmart include:

• Grass-fed beef with organic kale and sweet potatoes
• Free-range chicken with organic peas and carrots
• Pasture-raised turkey with organic pumpkin and beets
• Grass-Fed Bison with Organic Kabocha Squash and Spinach
• Wild salmon with organic butternut squash and beets
• Braised roast beef with bone broth
• Turmeric chicken with bone broth
• Cereal-free carrot and beet puffs with olive oil
• Grain-free pumpkin and cinnamon puffs with olive oil

“Can you believe there is now regeneratively farmed baby food at Walmart? It’s mind-blowing,” said Joe Carr, co-founder and president of Serenity Kids.

The company said it sources ingredients from ethically sourced meat from U.S.-based farmers who are committed to practicing regenerative farming techniques and USDA Organic and Certified USDA vegetables and herbs. non-GMO Project Verified. The meat comes from animals raised without antibiotics or added hormones, fed on a diet free of pesticides, GMOs and major allergens. Unopened 3.5 oz pouches are stable for 18 months.

“This exciting partnership with Walmart allows us to continue our mission to make babies healthier with every bite by making our products easier to find across the country,” Carr said. “Our level of commitment and passion for creating premium baby and toddler food products that far exceed the standards of others in the market is recognized by major retailers like Walmart. They’re tapping into nine of our bestsellers to expand their consumer offerings and drive category growth. »

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