H&M says new baby clothes line is compostable

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H&M is launching a new sustainable line of baby clothes that can be composted once they are old and worn out. The 12-piece collection for newborns is made from organic cotton and will be launched in May with tops, bottoms with adjustable waistband and cuffs, jackets, hats and blankets. Prices for the collection range from $4.99 to $17.99. Image: H&M

H&M is launching a new sustainable line of baby clothes that can be composted once they are old and worn out.

The 12-piece collection for newborns is made from organic cotton and will be launched in May with tops, bottoms with adjustable waistband and cuffs, jackets, hats and blankets. Prices for the collection range from $4.99 to $17.99.

Abigail Kammerzell, sustainability manager at H&M in the US, said the new line is 100% biodegradable, including the pigments used for the prints. The new pieces also have no knobs or metal trim to ensure the entire piece can be composted, even in a home compost pile. The collection is certified by Cradle to Cradle Products Innovation Institute for using materials that are free of harmful chemicals.

H&M recently teamed up with Australian parenting platform Kiindred to launch a new online hub focused on connecting with new parents and expectant parents. The “H&M and YOU” online hub will also incorporate an e-commerce hub for customers to discover and purchase more sustainable baby clothes.

In 2013, H&M launched a global clothing collection program and aims to have all products in stores made from recycled or sustainably sourced materials by 2030. Kammerzell said H&M has tripled the amount of recycled materials used in its products from 5.8% to 17.9%. with a target of 30% by 2025.


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