Bambino offers a subscription service for baby clothes at S $ 25 / month


Suk Yee Gong got her first glimpse of motherhood two years ago.

After giving birth to her oldest son in 2019, she and her husband realized how quickly babies get too big for their clothes.

“We spent a lot of time and money finding suitable clothes for him. It was also very frustrating to have to organize your wardrobe every few weeks and find space to store those oversized clothes, ”lamented the 33-year-old.

“The last resort for us was to try and recycle them because we felt it was the most sustainable thing to do. But to our horror, we discovered that less than one percent of clothing is actually recycled. “

At that time, Suk Yee was also trying a fashionable subscription service for herself and wanted to find a similar option for baby clothes, but couldn’t find one.

That’s why she and her husband launched Bambino as a new, practical and sustainable way for parents to get baby clothes.

“Think of us as a rotating wardrobe that sends you a set of new baby clothes every month,” its website read.

Save time, money and the environment

Suk Yee Gong, founder of Bambino / Image credit: Suk Yee Gong

Suk Yee jumped into the entrepreneurial world without any business experience. She is an artificial intelligence (AI) engineer by training, but much of her career has been spent in the education sector. She was a full-time teacher for five years, then switched to teaching kids coding.

Despite no previous experience, Suk Yee – who is now a mother of two – is confident that the business will take off as it helps solve various issues for other parents like her.

First and foremost, Bambino’s subscription service is convenient. Parents no longer need to spend time shopping or buying baby clothes, and sorting or putting them away once the baby outgrows.

Second, Bambino helps save money for parents. Baby clothes are expensive, but babies can only wear them for a short time, especially during the first two years. Bambino is an affordable option for getting baby clothes – for S $ 25 per month you can get 10 baby essentials in a Bambino box.

Finally, Bambino helps to preserve the environment by reusing clothes. As parents themselves, they hate to see perfectly fine sets of clothes that their baby has outgrown in two months ending up in the landfill.

“Fashion production is a bigger emitter of carbon dioxide than shipping companies and airlines combined! (Our) clothes are reused for as long as possible, thus extending the life of baby’s clothes. This will directly reduce textile waste and is more environmentally friendly, ”explained Suk Yee.

While most parents tend to reuse baby’s clothes by adopting the traditional practice of passing on used clothes, Suk Yee points out that this can be very annoying for both parties.

The donor must first decide who and what coins to donate. If there is no suitable receiver, the clothes will continue to be stored. The receiver will also have to go through the process of sorting, cleaning and storing parts (larger sizes) that will not be useful in the near future.

It might not seem like much, but when you are a new parent it can be quite overwhelming. Subscribing to baby clothes can basically be seen as a gift with the peace of mind that they are cleaned and in good condition for the little one.

– Suk Yee Gong, founder of Bambino

But some parents still have complaints

bambino baby clothes
Baby wearing Bambino clothes / Image credit: Bambino

As the first and only baby clothing subscription service in Singapore, Suk Yee explained that it is quite difficult to gain traction with customers because it is such a new concept.

To increase brand awareness, they relied heavily on social media and word of mouth to market themselves. They also recently launched a referral program to reward existing customers for sharing their service with family and friends.

It didn’t take long for like-minded parents to discover us and join us. We saw our clientele double every month in the first phase.

– Suk Yee Gong, founder of Bambino

According to her, hygiene is one of the main concerns of parents when it comes to such subscription boxes. Babies have sensitive skin, so how do they make sure their reused clothes are clean and safe to use?

Suk Yee clarified that their clothes are all washed with a mild, baby-friendly detergent, and they make a point of checking each item of clothing to make sure they don’t have any stains or stench.

When it comes to stains on clothes, parents are also concerned that they will have to pay dearly for damaged or stained parts.

However, Bambino understands that babies can get messy sometimes, and accidents sometimes happen. That’s why they offer free coverage for stains or wear and tear.

What’s in a Bambino box?

According to Suk Yee, they have invested around S $ 85,000 in the business.

“We are always investing heavily to evolve operations in order to better serve our customers. We have not yet reached the breakeven point as we are constantly adding new inventory, ”she added.

Regarding their inventory, Suk Yee said they either buy from the rack or receive donations of baby clothes from customers.

She stressed that all donated documents are kept and subjected to rigorous evaluation.

The main thing they are looking for are stains. They will do their best to remove it if there is one, but if it cannot be removed, they will not include it in the Bambino box. Any clothes that they cannot reuse will be recycled.

The general condition should be good – they should not be distorted and the colors should always be vibrant.

They also prefer cotton pieces, which keeps your baby comfortable in Singapore’s hot and humid climate.

We only distribute pieces that our “Quality Manager” (their two year old) would wear.

– Suk Yee Gong, founder of Bambino

bambino baby clothes
What you will receive in the monthly box / Image credit: Bambino

She added that the clothes included in the box could be both OEM (original equipment manufacturers) and designer clothes from well-known brands. In fact, they are constantly trying new brands and testing them with their customers.

While customers can’t choose the designs at this time, Suk Yee said design selections will be an upcoming feature that they plan to introduce in the future.

To subscribe to Bambino, you can select a plan according to the age and sex of your baby on the site. If your little one is on the way, you can also let them know when their expected delivery date is.

After completing the subscription, you will need to share more details about the baby such as date of birth, height and weight, which takes less than a minute.

“If customers have a special request, they can contact us by email, WhatsApp or our social networks and we will try to accommodate them if possible. “

Suk Yee also shared that the delivery and collection is absolutely free. Bambino will pick up the clothes from you when they send out the new monthly box – and the best part is, you don’t have to worry about washing before sending the parts back.

Finally, once your baby is ready for the next size, you can let Bambino know and they will send out a new set of baby clothes with the correct size within three to five days at no additional cost. You can then return oversized clothes using their prepaid postage service.

And what if you change your mind and decide to cancel the subscription?

You can simply email them to let them know and Bambino will refund the monthly subscription fee in full and arrange collection of the boxes at no cost.

Help build a sustainable world

Bambino Newborn Collection / Image Credit: Bambino

On why the sharing economy is possible for baby clothes, Suk Yee pointed to an eternal problem: When you have a baby, the space at home becomes more limited.

“This is particularly evident in Singapore where space is limited and a small pile of clothes can quickly become bulky. Not to mention that baby clothes are expensive and they grow so fast, ”she explained.

However, she stressed that this model can only work with great care and consideration.

Trust is key and with technology we can provide our customers with real-time support to build trust. With the changing mindset of parents and their willingness to do more for the environment, I’m sure this is becoming a trend.

Our generation must do more for the environment so that our next generation can continue to enjoy a liveable, if not a better, world.

– Suk Yee Gong, founder of Bambino

To date, Bambino has helped save 5.8 million cubic meters of water and 5.6 tonnes of carbon dioxide by extending the life of baby clothes.

Going forward, Suk Yee said they are looking to integrate more local brands that share the same sustainability values.

Bambino also plans to expand its product line to different use cases. For example, some parents may only want sleepwear, and a crawling baby’s needs will be different from a newborn’s.

“We are constantly customer-centric and try to make decisions by working backwards from solving what customers need. Every business is created to serve customers, and in our case, it’s amazing because it’s a baby.

Featured Image Credit: Bambino

New customers who want to try Bambino’s baby clothing subscription service can use the code “Vulcan” to get 20% off their subscription. This promo code is valid until June 30.

You can also purchase Bambino gift cards from VP Label here:

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