Update: February 16, 2022 5:18 p.m. STI
New Delhi [India]Feb. 16 (ANI/NewsSee): R for Rabbit expands its business portfolio by entering a new category after carving out a niche in the market with various categories of baby equipment.
The company launches its first baby diapers named Feather Diapers – Next Gen Diaper that Breathes and Feather Water wipes. Moreover, to ease the daily struggles of mothers or babysitters to get rid of expired nappies, the brand has also made a foray into India’s first diaper bins under the name Hygo Bin.
R for Rabbit has entered the premium category of baby diapers with the goal of capturing market share through superior quality and performance while maintaining baby’s hygiene and keeping comfort in mind. It will offer the best product on the market, turning R for Rabbit into a one-stop destination for all diaper needs.
The name “Feather Diaper” itself defines the quality as super soft, extremely light and super thin. With all the high-end diapers available in the market, parents feel a strong need for high-quality diapers for babies with sensitive skin. As a solution, the company intends to address their concerns by introducing India’s most breathable diapers with 10 million pores that ensure babies have fun without suffering from rashes or feeling heavy with up to at 12 hours of absorption.
This high quality diaper is free of parabens, latex, phthalates and chlorine and is also suitable for sensitive skin. Feather Diapers has been clinically tested for all of its claims. In addition, the new generation diapers are tested by pediatricians and dermatologically tested on all types of baby skin. The new R for Rabbit Feather Diapers are said to be one of the most breathable diapers in this segment.
These baby-friendly diapers are available in sizes from newborn to 3 years old and in sizes XS, S, M, L, XL to XXL.
R for Rabbit has introduced Feather Wipes with two types of RO water-based wet wipes, Feather Aqua wipes and Feather Pure wipes, to keep babies’ skin soft and safe. Both wipes have been designed to suit all baby skin types. Free of chemicals and alcohol, this wipe is a great choice for keeping newborns’ skin soft and safe. Feather Pure, is a 100% biodegradable herbal wipe composed of 99% reverse osmosis water. The newly launched wipe is odorless due to the absence of chemicals and alcohol and is also hypoallergenic and equipped with pH balance.
Feather Aqua wipes are enriched with vitamin E and are composed of 98% reverse osmosis water and grapefruit seed extract.
Hygo Bin, the first of its kind in the Indian market, is a unique and hygienic way for diaper disposal, with a leak-proof bin bag that keeps the environment stink-free. It’s a smart one-tap lid that holds a key feature in maintaining hygiene for diaper disposal. The product includes leak-proof bin bags that provide complete hygienic protection when disposing of diapers. The charcoal filter absorbs the foul odor of dirty diapers. Most parents these days are constantly looking for ways to dispose of diapers in the safest and most hygienic way. However, the absence of such a medium has created a niche market for the company to explore. As a result, this product is a must-have for all parents.
Kunal PopatFounder, R for Rabbit said, “R for Rabbit has always been at the forefront of creating innovative, quality and hygienic products for babies and children. By entering the new segment of the baby diaper market, we are excited to expand our business in the diaper segment with the best quality and performance diapers which are mainly available only in Europe and the United States. India’s recently launched breathable pads will address the pain points of parents looking for a solution in terms of rashes, leaks and comfort.”
R for rabbit has a pan-Indian presence and offers a diverse range of baby products such as baby gear, carriers, nursing and feeding range, activity and bath toys, and many more. The company has created new products tailored to Indian preferences and needs, while incorporating world-class safety standards and technology.
R for Rabbit is a team of young professionals dedicated to making the parenting experience wonderfully simpler and incredibly easier. The brand offers a diverse range of baby products that are developed with special attention and understanding of the needs of both parent and child.
R for Rabbit works with the goal of providing babies with the best products, safe technologies and a comfortable lifestyle for their healthy development. Since 2014, R for Rabbit has grown its business across all platforms, and in the coming years the company plans to invest in various new product categories. The company has crossed an annual run rate of around Rs. 100 crores in the current financial year through online and offline channels. Recently, the company raised a Series A funding of Rs. 40 crore from private equity firm Xponentia Capital Partners.
This story is provided by NewsSee. ANI will not be responsible for the content of this article. (ANI/NewsSee)