New report shows Baby and Child products are booming on Black Friday.
The Baby & Child retail industry saw the largest increase in online shoppers on Black Friday with online traffic increasing 161% from the previous Friday. Not only did traffic increase on the same day, but the week leading up to the event saw the number of buyers increase 60% on Wednesday and 136% on Thursday.
Report author Brad Ward said, “It’s clear that shoppers want to find the best deals before Black Friday, with online traffic increasing dramatically ahead of time.
“We recommend that you find deals on the products you are looking for before the sale, then log in early in the morning of Black Friday.”
“To avoid virtual queues, try to do your shopping in the morning before 6 am.”
Black Friday sales are not only an opportunity to grab the best deals on products that shoppers have been looking for a while, but they can also help those on a tighter budget.
To help you snag some great baby deals this Black Friday, here’s our roundup of what some of the most popular baby clothing retailers have to offer.
Early Black Friday Baby Clothing Deals
These retailers have decided to get ahead of the curve and launch their Black Friday deals earlier.
The Joules ‘Fri-yay’ event has special promotions until the official day and features great deals like this adorable Lindey drawstring dungaree set – now at £ 23.95 down from £ 36.95.
Mamas & Papas also went early with their Black Friday event offering savings of up to 50%.
This set of 3 vegetal cotton jersey pajamas is irresistible at £ 14.25 instead of £ 19.
Baby Mori is offering 50% + 20% off during their Black Friday promotion. Their Paw Kimono jumpsuit is half price at £ 17.75 for £ 35.50.
Countdown to Black Friday
Many retailers are turning up the heat with a countdown to their specials, including:
Black Friday offers from JoJo Maman Bébé, Gap, Frugi and M&S
Some retailers have been quiet about their Black Friday intentions, but based on previous years, you should find special offers from JoJo Momma Baby, Gap, Frugi, and Marks & Spencer.
Get ahead of the game and create your baby clothes wish list now and, following Brad’s advice, visit their websites early on Friday morning.