29% of new parents think buying ‘expensive’ baby products is worth it


Almost a third of new parents think buying expensive baby products is worth it, a new Canstar Blue poll has revealed.

When asked if they agreed with the statement “I think buying more expensive baby products pays off in terms of quality and durability”, 29% of those surveyed agreed, parents in Western Australia being the most likely to believe that paying more ultimately pays off. (Parents in Washington state were also more likely to say they bought a lot of baby products that were not being used by their babies!)

On the other hand, one in three Australians (31%) were happy to settle for second-hand baby items; Queenslanders were the most enthusiastic about buying recycled baby items, while WA residents were the least. Across Australia, 39% said they had saved money by using first-hand baby clothes and products.

Canstar Blue’s latest parent survey was based on feedback from over 1,200 new parents who have purchased and used a variety of baby products, from small items such as bottles and diapers to larger ones, including cots. , car seats and strollers, within the past three years. Sufficient responses were received in Queensland, New South Wales, Victoria, South Australia and Western Australia to achieve state specific results.

High-end or second-hand baby products?

Megan Birot, editor-in-chief of Canstar Blue for Home & Lifestyle, said Australian parents were divided over whether buying high-end or second-hand products for their baby was the right one approach.

“While some Australian parents spare no expense when it comes to shopping for their babies, others are more budget conscious, perhaps because they know baby products are used. only for a short time, ”she said. “A good portion of the parents surveyed also sold baby clothes and products that their babies no longer needed to recoup some of their costs. “

Babies are exploding household budgets

When it comes to the changes a baby makes, more Australian parents surveyed by Canstar Blue reported an impact on their finances (20%) than the group did on their career, social life or care time. personal. Only 5% of those surveyed said they felt no impact on their parenting lifestyle.

Western Australians and Southern Australians were the most likely to report feeling a blow to the hip pouch after a baby joined their household, while Victorians felt the least impact. And Queenslanders were less likely than parents in other states to report a diminished social life.

Babies blow up budgets

More than a third of parents (37%) across the country admitted to underestimating how much it would cost to have and care for a baby, with almost half (47%) saying their bills household costs increased dramatically after having a baby, while 40% had to reduce discretionary spending or seek additional income to cover the cost of a new bub.

New parents in New South Wales were the most likely to have underestimated the cost of parenthood, while West Australians were the most likely to report a large increase in their bills, and Australians South were the most likely to have cut spending or sought more cash to cover the shortfall.

In a separate survey of more than 500 parents in Australia, Canstar Blue found that more than half (52%) often overspend when shopping at a baby store.

How much do Australians spend on baby products?

Here is how much the parents included in our survey spent on average on the following baby products.

“Having a baby doesn’t come cheap, but that doesn’t mean parents can’t save on baby essentials while buying quality items. This is where comparing and researching products is important before making a purchasing decision, ”Ms. Birot said.

Baby products Average expenditure
Baby carriage or stroller $ 582
Infant car seat $ 351
Cot or cradle $ 312
Baby monitor $ 186
Draws milk $ 185
Baby carrier $ 156
Baby bouncer $ 155
Baby high chair $ 137
Bottle warmers $ 114
Baby food $ 91 (monthly)
Disposable diapers $ 70 (monthly)
Baby wipes $ 29 (monthly)
Bottles and pacifiers $ 15 (monthly)
Baby pacifiers $ 13 (most recent purchase)

Compare baby carriers

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